In 2019, The Road to Parity entered a partnership with Indian NGO, Learning Links Foundation, to fight poverty through micro-entrepreneurship.
Under the partnership, which ran until 2023, people in extreme poverty in India were given the opportunity to set up their own businesses. It was one-off funding to buy equipment or supplies required to start a business, presenting a life-changing opportunity.
The partners agreed strict criteria on how candidates for funding should be assessed. The process was supported with the help of outreach workers who operated in slum areas. The fledgling entrepreneurs were given guidance as they embarked on their new venture to ensure they were on the right track.
The first batch of funding was released in November 2019. Since then, 90 tiny enterprises have emerged in the poorest of areas.
Under the partnership, which ran until 2023, people in extreme poverty in India were given the opportunity to set up their own businesses. It was one-off funding to buy equipment or supplies required to start a business, presenting a life-changing opportunity.
The partners agreed strict criteria on how candidates for funding should be assessed. The process was supported with the help of outreach workers who operated in slum areas. The fledgling entrepreneurs were given guidance as they embarked on their new venture to ensure they were on the right track.
The first batch of funding was released in November 2019. Since then, 90 tiny enterprises have emerged in the poorest of areas.
Pictured from front right to left, The Road to Parity Founder, Jonathan Hill with Sudeep Dube and Rashmi Mishra from Learning Links Foundation, meeting potential entrepreneurs in India
Meet Phoola
Phoola was among our first beneficiaries and the funding provided enabled her to set up a little street business in Delhi, selling boiled eggs.
The 28-year old can't read or write, and when we came across her in 2019, she was in a desperate situation, working as a domestic helper - and the main breadwinner for a family of six.
Despite this, she bravely came to a community centre in a Delhi slum and pitched her business idea. She was holding a baby that began urinating on the floor as she tried to explain her dream venture. Phoola calmly used the baby's ragged underwear to mop up the puddle created, nipped away to get cleaned up and resumed the meeting as if nothing had happened. She displayed unbelievable resolve.
We asked Phoola to describe in one word what being our first beneficiary meant to her. She said "Unnati," which translates to progress, as she believes her new enterprise will bring prosperity.
Our entrepreneurship programme in India was then called Project Unnati. Phoola's egg stall was just one of dozens of small businesses we got up and running in the slums of Delhi.
The 28-year old can't read or write, and when we came across her in 2019, she was in a desperate situation, working as a domestic helper - and the main breadwinner for a family of six.
Despite this, she bravely came to a community centre in a Delhi slum and pitched her business idea. She was holding a baby that began urinating on the floor as she tried to explain her dream venture. Phoola calmly used the baby's ragged underwear to mop up the puddle created, nipped away to get cleaned up and resumed the meeting as if nothing had happened. She displayed unbelievable resolve.
We asked Phoola to describe in one word what being our first beneficiary meant to her. She said "Unnati," which translates to progress, as she believes her new enterprise will bring prosperity.
Our entrepreneurship programme in India was then called Project Unnati. Phoola's egg stall was just one of dozens of small businesses we got up and running in the slums of Delhi.
Helping one, benefitting many
While we provide a micro-grant to one person at a time to set up a business, the opportunity changes the fortunes of entire households, which has been as many as 11 people per house. Here are some of the families who are benefitting from a Project Unnati enterprise.